There was little doubt that the iPhone 5 would shift, but the phone
sold a whopping 2 million units on its first day, stretching delivery
dates to weeks past the imminent launch. For those willing to wait, news
is leaking out about the next, next big thing in super-phones, to cast a
little doubt in wavering minds.
Ringing up the Sales
Just in case anyone was
expecting a crash in iPhone interest or sales, prepare to be
disappointed. Apple's new phone, that goes on sale Friday, sold over two
million pre-orders during its first day of online orders. That figure
was announced after Apple reported last week that sales were trouncing the record set by the 4S.
Apple
Stores and telcos are promising stock for the 8 A.M. (your local time)
Friday launch in 22 countries, and folks are already starting to queue
for them at Apple's flaghip store on 5th Avenue, New York. Most
stockists expect to sell out fast, even though the iPhone 5 is a fairly evolutionary product, the magic appears to still there for consumers, which will only help keep Apple's stock price riding the express elevator.
The
only possible black spot is that Apple can't push the hardware much
harder to any real practical purpose (who needs a mobile super
computer?), or change the form of the phone without it becoming
something fundamentally different. So, as the super-phone class is
broadly comparable, anyone wanting out of the Apple-ecosystem has plenty
of places to turn.
Samsung Striking Back
Which is why
Samsung has let slip word, or at least a torrent of rumor, about its
upcoming model, which is scheduled to be released next Spring. Likely
running a 5-inch screen, the Samsung Galaxy S4 is edging up on the
4.8-inch screen of the S3. It will likely contain more powerful
components, perhaps including Imagination's "Rogue" graphics processor,
which is the poster-chip that will bring genuine console-class graphics
to phones.
Until someone rips an iPhone 5 apart, no one is sure
what's driving Apple's claimed "console-level graphics", but that
statement and demonstration wasn't the finest part of Apple's show. With
the new Lumia 920 coming with Windows Phone 8, and other high-class Android phones out there, picking a new phone for those not welded to a brand will be very tricky.
Of
course, there are many millions of customers quite happy with their
existing devices, tied into contracts and generally fed up with the
hype. As this segment of satisfied users grows, these mega launches will
see waning interest over successive generations of devices, as they
feel no need to upgrade.
Source: IHS iSuppli
Source: IHS iSuppli
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